Why do we get involved in a cause? 88% of us give to charity each year. A quarter of us actually go out and volunteer our time. 10% of us have chosen to work for a nonprofit. We want to change the world for the better.
Perhaps you think about your involvement in a more humble way. You're connected to a cause because you want to do "a little good". You hope to have a small part in improving air quality or feeding the hungry in your home town.
But the deeper drive is that the reality we are faced with, whether it be kids having asthma attacks at recess or a decorated veteran going without a meal, is intolerable. So intolerable that we are willing to take action, even if just through a $10 donation or spending an hour serving soup one evening a month.
It is unbearably frustrating that more than 16 million American children go without something as basic as adequate food while Apple releases unimaginable innovations in technology and Facebook made it possible to share our latest meal with strangers in real-time a decade ago. How have we not solved these basic social problems by now?
Uncharitable author, Dan Pallotta, sheds light on the root problem; the giant wall that stands in the way of world-changing solutions.
It's an entire belief system rooted in the "ethics" of charity and reinforced by decades of indoctrination around how nonprofits should operate. Take 15 minutes and watch Pallotta's paradigm-shifting, eye-opening TED talk:
Intrigued? Pallotta recently spoke to the Utah Nonprofits Association in depth. It's an hour that will change how you donate, where you volunteer, and why. If you then share it with a few people you care about, maybe we can truly empower our nonprofit organizations to begin changing the world.
Our biggest problems don't need a bandaid. They need ground-shaking, innovative solutions that require risk, experimentation, and failure. But, we've been trained to look for reverent organizations who simply transform 90% of our donations into direct relief. Instead, we need to look for organizations that will multiply our donations into a force for change that makes more than a dent in today's suffering while also trying new approaches to prevent tomorrow's.
Follow Pallotta's efforts to change the way we think about charity on Twitter: @charitydefense
Thank you to Lauren at the Community Foundation of Utah for forwarding the UNA video (the second it was available)!